Corporate Communications and Digital PR (Manager)

Job Code:

05001719


Date Posted:

29 May 2019

Salary:

Negotiable

No of vacancies:

1

Gender

(Any)


Description:

Strategy and planning

  • Using campaigning and PR to strengthen reputation
  • Using insight and intelligence to shape key campaigning themes
  • Working with public policy team to align key campaigns and narrative to shape the atmosphere of the regulatory environment
  • Use media to educate public and policy makers on key Bank positions
  • Advance and champion financial literacy through digital platforms and engagement

Analytics, insights and intelligence

  • Be the champion to identify analytics tools to aide in Corporate Affairs and banks critical decisions
  • Create actionable insights for internal and external intelligence
  • Report
  • Develop content management system
  • Identify new and exciting ways the bank can community with audiences through digital and technology platforms

Content creation

  • Work with teams and agencies to create and manage high quality, engaging and original content to promote the company across a variety of online platforms, with the overall aim of raising brand profile, driving engagement with target audiences and supporting lead generation.
  • Help to foster a news-driven approach to creation of thought-leadership content such as whitepapers, blogs and feature articles.
  • Work closely with the digital marketing team to handle distribution via social media and paid platforms; fine-tune to ensure maximum effectiveness.
  • Promote best practice in content marketing initiatives across VCGMs, working with key internal stakeholders to educate them about content marketing so that they can become content creators and storytellers

Media relations

  • Leads public relations and publicity programs, including preparation of press releases, handling of media relations, and scheduling of senior management interviews
  • Proactively engages the media on key developments in company’s strategy, business plans, products, solutions and innovations
  • Develops and maintains strategic relationships with key media contacts, and arranges interviews with appropriate parties to increase public awareness and reputation of the bank

Business objectives

  • Help to position company as the thought-leader in banking, tech and financial inclusion
  • Support in developing and implementing research content strategy for company. Ensure alignment with the firm’s global approach.
  • Ensure content is aligned to company’s new digital ecosystem
  • Map audiences and appropriately tailor content to the target audience (clients, prospects, employees, media, industry commentators etc.).
  • Update and improve PR and content guidelines and to support regional content initiatives

Requirement:
  • An enthusiastic and personable approach.
  • Strong communicator – confident and able to persuade, convince and influence others; able to work well with senior stakeholders.
  • Ability to work independently with minimal supervision.
  • Strategic mindset – able to think ahead and solve problems.
  • Creative thinker - able to develop new ideas.
  • Attention to detail and strong organisational skills.
  • Quality focused - high standards in terms of quality of work, fact checking, meeting deadlines and expectations.
  • Team player - able to contribute to a strong team culture.