Assistant General Manager

Job Code:


Date Posted:

21 Jul 2020



No of vacancies:





Business Line – Healthcare (Local Own Brands)

Function – Marketing

Sub-Function – General Marketing

Report to – Senior General Manager

Job Summary - Formulate, influence and review marketing strategies, budgets, initiatives, product communication and reporting to achieve business objectives

General Responsibilities
  • Oversee and manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources
  • Establish marketing strategy and provide direction on the development of marketing plans for products and services to achieve business objectives
  • Formulate medium- and long-term marketing budgets to align to big-picture business direction and clients' needs. Strategically forecast marketing expenditures and its impact on future profit and loss
  • Lead and influence marketing initiatives to address priorities identified from market research results. Adjust marketing strategies to reflect market realities 
  • Establish advertising and promotion strategies that ensure optimal publicity coverage using the most efficient resource allocation
  • Develop product communication strategies and drive communication approach/guidelines to achieve product brand alignment
  • Review and critically evaluate marketing reports/updates/analysis for management presentation and decision-making
  • Drive business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing strategy development, etc. to align to business priorities
  • Lead key relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities

Leadership responsibilities
  • Set direction and cascade team/function goals to ensure goals are well-defined and clearly communicated

  • Track record in General Management including oversight of the sales, marketing, business development and all commercial functions.
  • Prior experience in the context of having scaled a business significantly through product and market development initiatives.
  • Prior experience to or an understanding of MNC business culture and environment will be useful 

Soft skills

  • High energy levels and passion for building a fast-growing enterprise . Self-driven & agile.
  • Demonstrate fluency in English (both written and spoken)
  • Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint


  • MB.BS, B.D.S. Pharmacy (Preferred)

Work Experience

  • Minimum eight to ten years’ experience in Pharma Distribution field
  • Minimum five years’ experience in a managerial role
  • Strong knowledge in POM (Prescription Only Medicine) and OTC (Over The Counter) business