Responsibility

• Conduct in-depth market research to uncover trends, consumer insights, and
competitive positioning.
• Provide data-driven recommendations to inform marketing, product, and business strategies.
• Analyze both quantitative and qualitative data to extract actionable insights.
• Design and execute primary and secondary research (e.g., surveys, focus groups, competitor benchmarking).
• Create detailed reports, dashboards, and presentations to share findings with
internal stakeholders.
• Monitor competitors’ strategies, product launches, pricing, and customer feedback.
• Track industry trends, regulations, and macroeconomic factors affecting the
business.
• Support campaign planning with audience segmentation and messaging insights.
• Use statistical tools to interpret complex data and forecast trends.