Responsibility

- Develop and implement strategies and execution plans for the On-Trade Channel.
- Conduct regular market visits to build and improve customer relationships, acquire new customers, and monitor sales force performance.
- Manage and develop the sales team, including preparing area sales forecasts and establishing targets for distribution and sales volume.
- Prepare monthly PJP (Permanent Journey Plan) for the sales team on On-Trade Channel and track its effectiveness in market routing.
- Develop and improve sales force competency through skills development programs such as sales training and customer relationship management training.
- Gather market trends and competitor data to evaluate solutions for enhancing sales and promotion activities.
- Perform ad hoc tasks in the department as required