Responsibility

Summary

Develop and manage online and offline marketing strategies to grow brand awareness, customer engagement, and sales. Lead the Marketing Team, oversee campaigns and promotions, track performance, and coordinate with Sales and Operations to achieve business goals.

Responsibilities

- Develop annual and monthly marketing strategies, action plans, and budgets aligned with business objectives
- Conduct market research, competitor analysis, and identify new opportunities and customer segments
- Manage digital marketing across Facebook, TikTok, Instagram, and YouTube, including content plans, advertising, and lead generation
- Oversee content creation, design, photography, and video production activities
- Plan offline campaigns, promotional materials, events, and B2B partnership opportunities
- Coordinate monthly and seasonal promotions with Sales and Operations teams
- Maintain brand identity and manage customer engagement, testimonials, and loyalty programs
- Lead, coach, and review Marketing Team performance, including content creators and designers
- Track marketing KPIs, manage expenditures, and report performance to management