Responsibility

- Design and maintain product SOPs, pricing, and costing; develop product training.
- Monitor product and service quality and update monthly competition surveys.
- Track marketing impact against operational indicators.
- Implement loans and savings in Musoni System with MIS Unit.
- Improve operational manuals, policies, and refine pilot test results.
- Execute marketing programs across social media and other channels.
- Advise COO on market strategy to maximize impact and minimize risk.
- Plan and ensure readiness for all projects; lead advocacy with regulators.
- Deliver timely operation reports to FRD.
- Train branch teams on operations and customer service.
- Prepare annual budgets for marketing materials.
- Position MFI competitively through financial and non‑financial initiatives.