Responsibility

• Following the HQ PR guide, to create local PR strategy and plan for product launch or branding
• Media Engagement: Establish a master media database; communicate with core media on a regular basis in order to understand more on media interest and partnership opportunities and proactively seek exposure for vivo product; Product review with media; regular media meetups
• Talents management: Find the right talent to meet the promotion needs of new products management and communication, to achieve higher cooperation efficiency.
• Event management: Plan new product launch and other brand activities like CSR
• Crisis management manual and process, Standard FAQ and statement preparation, Monitoring and report for PR result