Marketing Planning Manager & Marketing Planning Executive
[May 31, 2022 ]
- Report to the GM & DGM
- Actively work with creative team to develop strategic brand marketing strategy in line with brand profile and positioning
- Manage Marketing Calendar throughout the year in a proactive manner to maximize the impact of marketing and advertising campaigns.
- Formulate effective marketing, brand, public relations campaign and events to drive traffic to the outlets and brand visibility.
- Identify the best mix of media channels to support marketing plan and advertising message to target audience.
- Develop PR and branding strategies and direction, conceptualize, establish the visual identity of brands.
- Activate joint promotions or collaborations with 3rd party suppliers for effective returns.
- Develop copy-writing materials & proofreading for PR efforts and marketing.
- Proposal conceptualizations and presentation for proposals
- Min Degree in Marketing, Business, Mass Communication or Equivalent
- Min 3-4 years relevant experience in marketing/ MarCom or brand management
- Solid working experience in the related field of Marketing, Brand management
- Marketing in managerial role will be an advantage.
- Experience in advertising and promotions campaigns management
- Able to multitask and work under pressure with tight deadlines
- Able to work alongside with different levels of management