Responsibility

• Drive the product and business-planning process across cross-functional teams of
the company
• Analyze consumer needs, current market trends, and potential partnerships from
an ROI and build vs. buy perspective.
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re
successful achieved.
• Develop, implement, and maintain production timelines across multiple
departments
• Appraise new product ideas and strategize appropriate to-market plans
• Drive the execution of all product lifecycle processes for products, including
product research, market research, competitive analysis, planning, positioning,
roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction
and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use
cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for
effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on
the development, QA, and release of products and balance of resources to ensure.
success for the entire organization
• Develop product positioning and messaging that differentiates and its
features across primary market segments.